Hi there! I’m Anusha. Welcome to my blog!

It’s funny that whenever I need to speak or write about myself, my mind goes completely blank!

Our minds, they are such a mystery. Since childhood, one thing that has always fascinated me is how the mind works. I have always been pretty introverted, so a lot of my time went into observing other people rather than engaging with them. Besides that, I just kept to myself. Playing video games and spending time on the computer were literally my favourite activities.

Image by Tumisu from Pixabay

Growing up, I was SURE that studying psychology was perfect for me. I got the best marks in my last year of school (still not sure how that happened) which led to me getting in my ideal university with my ideal subject of choice. I thought I had it ALL FIGURED OUT.

How wrong was I!

The Tale of My Crumbled Expectations

My three years in college were not terrible. However, it was a time when I felt truly lost. I really wanted to like the classes and be passionate about studying my favourite subject. But I just didn’t. I don’t know what went wrong! My grades dropped significantly and I started to feel I just wasn’t a right fit for this field of work.

Image by Gerd Altmann from Pixabay

This led to things getting worse, especially my self-esteem and confidence. I felt low ALL the time. This was probably the time when I was at my absolute worst. I avoided people and classes because I seriously dreaded another day at college. It’s not that I started hating the subject of psychology. I still very much enjoyed it. But upon asking myself, “Will I actually be a good therapist?” The only honest answer to this is, “HELL NO.”

What Does The Future Hold?

I also felt extremely anxious about my future. I had no idea what I wanted in life, now that I had realised I don’t want to go ahead with psychology. I just felt SO MUCH pressure, despite my parents always being kind and supportive of my choices. They trusted my instincts, but in those moments I had NO IDEA WHAT TO DO.

Image by Hagar Lotte Geyer from Pixabay

I considered dropping out MANY times. But the question of “What the hell would I do after dropping out?” stopped me from making that decision. I somehow dragged myself till I got my degree with mediocre grades. Once college was over, my mental health slowly began to improve. I did not have anything figured out yet, but I still felt that “Now, at least I have time to figure things out!”

My Much Needed Break

I was stress-free but clueless. I applied for a few subjects, that I knew deep down I don’t like and won’t be good at. My entrance tests went poorly and as expected, I did not get in. I asked many knowledgable people about what career choices I should make and I honestly tried to follow their advice. But again, I just KNEW, this wasn’t for me!

Discovering the Blogging World

After a lot of doubts and bad decisions, I finally started to do something that I genuinely enjoyed – BLOGGING. I created my first blog, with zero knowledge, and just began sharing my feelings about cultural topics and wrote movie reviews. I seriously enjoyed it, thinking to myself, “Damn, I’m really good at this!”

Image by Werner Moser from Pixabay

Learning Through Trial and Error

I was truly grateful for all the people who enjoyed my blog and engaged with it. But I had to delete it because it actually was a DISASTER! The articles were great! However, I did not have any clue about how to write plagiarism-free content and use copyright-free images. I was a total rookie. This was also the time that I ‘accidentally’ landed a freelance writing gig through LinkedIn. All I had to do was mention that I am a ‘blogger’ on my profile!

Taking the Next Step

My first client was extremely helpful in showing me the ropes in the blogging and content writing world. She understood that I am a beginner and taught me great tips and tools on how to write content online. I worked with her for about 8 months. Apart from freelance writing, I was also pursuing a content marketing internship that taught me a great deal about managing a website and also social media marketing. I had gotten really good at writing by now, and I felt I needed to take the next step in my online journey.

Image by rawpixel from Pixabay

I began investing my time and money into learning about content marketing. I watched and read about digital marketing experts and took a couple of courses. Slowly, I kept pushing myself to learn more and execute on that information.

Finally Happy, More than Ever Before

During that time, I only had some basic knowledge of digital marketing. But I knew one thing, that is, I LOVE IT! It felt so right in terms of my personality! The right amount of balance of both technicality and creativity, strategy and emotion, it made me fill my heart with joy. I thought, “I love this so much that I enjoy doing it for free. And I don’t even notice time flying by!” That’s when you really know what truly energizes you!

Dear beginners..

I also realised that I needed to specialise in one thing before jumping into everything. Digital marketing is honestly an ocean of opportunities and you need to consider your options according to what works for YOU and then go after it until you are satisfied with your goals. Therefore, I focused on learning more and more about content creation and marketing, which I have decided to be my focus at this time.

There are many ways in which you can profit through digital marketing. But like other professions in the world, unless you don’t really know what you’re doing and only chose something for the money, you are NOT going to be successful! The one amazing thing about digital marketing is that it is highly dynamic. One algorithm change can crash your plans for making money. The same strategies and techniques don’t work forever.

Image by Gerd Altmann from Pixabay

There are a ton of approaches that many digital marketers advertise as ‘easy ways to make money online.’ Trust me, if you’re in it for the long game, you HAVE to ignore the noise and instead FOCUS on what works for YOU instead of just chasing the money! If you do that, making money online would just feel like a regular desk job that you so want to escape!

See, the thing is, EVERYTHING is profitable IF done right. Bloggers make money. Affiliate marketers make money. Dropshippers make money. Influencers make money. YouTubers make money. The question is, what is the right choice for YOU?

Help Me Help You!

As a content marketer, I understand the importance of personal branding and positioning yourself correctly online. People’s perception of you MATTERS. No matter what field you choose within digital marketing, creating CONTENT around your niche is of utter importance.

With that in mind, I began helping individuals who want to start an online business or a side hustle on tapping into their skills as well as interests and converting it into valuable, scalable content. It’s not a formal ‘class,’ but a much-needed conversation! I know how confusing and overwhelming things can get in life. I want to help as many people as I can freely express their individuality along with creating awesome content!

You are special, be the best version of yourself!

Photo by Jon Tyson on Unsplash

This project is very personal to me, considering all the mental struggles I have experienced throughout life. My love for self-development and digital marketing is perfectly combined in this initiative. I understand that, at the end of the day, we all just want to be happy and satisfied with our personal and professional life! Here are some things that you can expect while working with me:

  • An open space for sharing our career struggles
  • Identify your major strengths which you can CONVERT into a profitable business
  • Understand how IMPORTANT it is to keep it real online
  • How to improve your online marketing strategies
  • Digital marketing news and trends
  • And of course, content marketing tips, tricks and my BRUTALLY HONEST opinions!

One thing is for sure, we are all going to learn a LOT from each other and push one another to keep going and never quit! I want to bring you the latest content marketing trends and help you implement them. It’s a community, not a lecture.

So what are you waiting for? Sign up for my project! It’s FREE!
Join my Facebook Group "Content Creation with Anusha"

Just like a regular offline business, building an online business requires planning, structure, constant learning, building relationships and the good old ‘never give up’ attitude. Yes, it will require hard work and patience, and there will be many times when you feel defeated and overwhelmed. But years from now, you’ll realize those efforts were worth it!

Soo, I guess I have talked enough for now. I can’t wait to see you in my group!

If you have any questions or feedback, you can e-mail me or drop me a message on any of my social media profiles! All links are available below. Thank you so much for reading!